ReWear
2023
Overview
ReWear is a sustainable clothes renting app. End goal of this application is to raise awareness and educate individuals about sustainable practices that can be adopted when purchasing clothing.
My Role
Scope
The Problem
We all know the world has a waste problem. Everything we buy has to end up somewhere, right? And yet single-use consumerism and fast fashion has led us to become frenzied over the latest “must-have” styles and trends. So what can we do to help reduce fashion waste?
User Persona
Dot Voting - How Might We
We turned the problems we found into opportunities
Opportunity Areas
Crazy 6s
Users realize the negative impact their shopping habits are having on environment and move towards healthier shopping habits.
The main objective is to educate users about shopping carbon footprint and providing them ways to shift to sustainable fashion lifestyle.
Must Have
Social Sign-In
Social Discovery
Virtual Closet
Wishlist
Preferences (Match-making)
Sustainability score
Delivery
AR Functionality (1 upload pics)
Customer ratings
Payment Page
Should Have
Nice to Have
Our App Model
Reuse + Reduce = Rewear
We are building more than an app we want to change user behaviour by following ———— The Hook Model
Information Architecture
Insights from Usability testing - Round 1
Participants: 3 international students
Prototype used: Medium Fidelity
They liked the idea of find a buddy feature.
There were issues in user flow when we asked them to select a date and edit event in calendar.
An option to add a new event to the calendar was needed on the home page rather than inside the calendar feature.
Mid-Fidelity Wireframes
High-Fidelity Wireframes
Prototype
Reflection
- Conducting more usability tests
- Design interfaces for donations page